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Financial Literacy Online

In recent decades, the marketplace of financial services has changed drastically. In the previous generation, most people went to their local banks to open a checking or savings account, as well as obtain a home mortgage. Due to technological advances and the deregulation of interest rates, the choices for financial services have increased widely. Transactions now occur over the phone, in the form of checks and cards instead of cash and even checks are not being used nearly as much as they have in the recent past.

Even the consumers who are considered the savvier bunch, are having difficulty navigating through the plethora of financial choices. By becoming more financially educated, this benefits both consumers and the economy as it creates an increased number of opportunities and competition for banks and other financial institutions. A study completed by the FDIC shows that consumers who are financially literate have better attitudes and behaviors towards a variety of aspects as they relate to money management.

Consumer Behaviors, Attitudes and Financial Outlooks Are Improved by Financial Education

One of the main measures that determines financial education success is to level of which positive changes are produced in behaviors and attitudes. The Money Smart curriculum for financial education shows that attitudes and behaviors are, in fact, affected by financial education. Additionally, it also shows that those who are educated have an enhanced level of financial literacy and that their creditworthiness is improved. Furthermore, consumers who complete programs for financial education have also been shown to improve the relationships they have with the banking sector at the formal level.

The FDIC conducted the study along with the cooperation of NeighborWorks America in an effort to gather the necessary information from participants of the Money Smart program across the nation. This collection included information in regards to their behaviors, confidence and knowledge regarding money management. Three surveys were conducted: one occurred before the subjects took the course, another survey was taken after the completion of the curriculum program to determine whether or not there were any changes and the final survey was taken between six to 12 months after they completed the curriculum program as a follow-up survey to see what behaviors and attitudes remained. The demographics for these surveys were separated into four groups of characteristics: age, race/ethnicity, education and annual income.

Who Is In Need of Financial Education?

All consumers are suggested to be in need of some sort of financial education at some point in their lives. As an example, first-time home-buyers may be in the need of financial education that relates to the process of purchasing a home and what to expect. Consumers who are of retirement age may be in need of financial education to find out more information on the benefits they qualify for and what are the best options for budgeting their finances in their final days. Additionally, small business owners benefit from financial education because they are able to distinguish the best ways to utilize their budget and credit. Consumers who have not had much communication with financial institutions are perhaps in need of the most financial education. These consumers fall into three categories: students, immigrants and individuals that have low or moderate income.

Students generally consist of school-aged children at the age of 25 or under. These are people who have had a limited amount of experience with banking institutions. By educating this group of individuals, they are prepared to make the appropriate decisions throughout the rest of their lives. Although this is the case, there are currently only seven states that incorporate a personal finance course as a part of the requirements in order to graduate from high school.

Immigrants’ ability to learn about financial education may be constrained due to their ability to participate in the mainstream financial marketplace. Additionally, some may be extremely new to the country that they have not yet had the chance to conduct a sizeable transaction. Households that have low and moderate income levels are shown, according to studies, to have a limited number of transactions through mainstream institutions.

Offering Financial Education

Bankers have established a key benefit in offering financial education to the public, which is the acquisition of new customers. Additionally, by offering this type of education, this is improving creditworthiness and the strength of formal bank relationships. Banks offer informal, one-on-one counseling; they host formal classes at bank facilities; they provide services that do not require an account, such as money transmission and check cashing services; and the donate money to schools for formal classes.

Financial Education is Good Business

By obtaining financial education, consumers are more confident than before when it comes to making sound decisions dealing with money management. Additionally, financial education benefits the business for banks since it helps them to establish new customers who may not have chosen to develop a relationship with a bank. Local communities can also be influenced through financial education over the long term. Households develop a higher level of financial stability as people begin to manage their money better due to financial education and financial literacy. This translates into a minimal number of foreclosures, bankruptcies and other types of credit problems.

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