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Tony Elumelu Foundation Entrepreneurship Programme 2017 Application

Tony Elumelu Foundation Entrepreneurship Programme for 2017 application is currently ongoing. It is an annual programme of training, funding and mentoring, designed to empower the next generation of African entrepreneurs – #TEF2017.

Entry applications are hereby invited from interested persons to apply for the Tony Elumelu Foundation Entrepreneurship Programme through the dedicated application portal. UPDATE: List of 1000 People Selected as Tony Elumelu Entrepreneurs 2017 Released.

ony Elumelu Foundation Entrepreneurship Programme

About the Tony Elumelu Foundation Entrepreneurship Programme

The $100 million Tony Elumelu Foundation Entrepreneurship Programme is the flagship entrepreneurship initiative from the Foundation. The foundation which has its headquarters in Lagos, Nigeria will support 10,000 African entrepreneurs over the next decade, creating one million new jobs adding $10 billion in annual revenues to Africa’s economy.

Who is Eligible

The Tony Elumelu Foundation Entrepreneurship Programme is open to citizens and legal residents of all 54 African countries. Applications can be made by any for-profit business based in Africa in existence for less than three years, including new business ideas. The application portal is available in English, French and Portuguese and applications will be accepted in these three languages.

The Tony Elumelu Foundation Entrepreneurship Programme: Application Form Guide – 2017:


This section asks about key personal information such as your name, date of birth and language proficiency. Please fill in the questions accurately, and where possible use your official government name (e.g. on your passport). This will ensure your information remains accurate, and can be utilised for registration to attend the Elumelu Entrepreneurship Forum (if selected). You must also upload a form of official identification (e.g. passport, driver’s licence) for our due diligence purposes.


This section requires you to fill in your personal contact details such as home address, email address and phone numbers. It is important to be as accurate as possible, as addresses will be verified; your email address and phone number will be used as the primary and secondary mode of communication with you. If this information is inaccurate, it may mean that you will not receive essential information. One of the eligibility criteria is for applicants to be resident in Africa. NonAfrican addresses will be considered ineligible.


Your social media accounts will be used for engagement with the Tony Elumelu Foundation where applicable.


This section requires you to detail information about your business or idea. While your business may not yet be operational and you may not have registered a name or address, it is important to fill in this information, which selected applicants may change once official paperwork has been completed.


Question guide:

Q17. E.g. you may speak of a personal experience, an issue you faced which led to your decision.

Q18. E.g. you may speak about an incident/position of leadership you held in a previous job.

Q19. E.g. you may speak about an innovation you created, or goal you attained.

Q20. E.g. focus on the core aspects of your business idea – what you are making/selling; who it benefits.

Q21. E.g. expand on Q20. And give more detail.

Q22. E.g. What is new, exciting, innovative, different, uncommon, about your business/idea. How does it solve existing problems in a new way?

Q23. Why do people need the product or service you are providing?

Q24. What is your business stage?

IDEA – your business is still a concept, and you have not begun operating

Research & development – you have begun to conduct research into best practices, and may have begun minor operations

MARKET ENTRY – you have successfully entered the market and begun operations on a small scale.

GROWTH – at this stage, your consumer demand is established and increases.

Q25. Please select the ONE industry (and sub-sector) that most closely captures your idea, e.g. Agriculture – Animal husbandry. Please ensure you give enough detail while sticking to the word limit.



This section asks about the formal structure of your company, and majority of the questions are for those who have officially registered. It also asks about your role/position in the company, and how many staff you currently have working for you (full and part-time).



This section focuses on the market/demand that exists for your product/service.

Question guide:

Q34. How many people have a need/want for what you are selling?

Q35. What will you have to do to earn an income from your business?

Q36. How do you find/target/engage potential customers for your product/service? How do you achieve sales? How do you spread the word about your business?

Q37. Who do you compare your business/idea with? Who owns the market share already? Who will you be/are you competing with directly? Who is already doing what you plan to do?

Q38. Of those you mentioned in Q37. How is your product/service different? Better? Bigger? More innovative? More targeted? More consumer friendly?

Q39. What is your short-term goal for your business? What are you planning to accomplish/achieve within the next 6months-1 year?

Q40. Following from Q39. Once you have achieved the short-term goal, what will your next big achievement be?


SECTION 8: FINANCIALS (if not applicable, please enter 0)

This section is to test your financial understanding of your current/target market, and how well your business is doing/will do. It is important to do thorough research (for idea stage) or to be totally honest (for those already in operation), as Financial Knowledge is not only a deciding factor, but a crucial element of the 12-week training. Many questions relate to those who have begun operations, therefore those with idea stage businesses will answer $0 for some questions.

Q41. How much have you spent in starting/running your business since inception? This includes personal money utilised, loans, grants and other money put into developing the company.

Q42. How much money do you spend to cover operational/fixed costs each month? E.g. rent, raw materials, salaries, etc.

Q43. How much money have you made from sales since you began operations?

Q44. How much money will you need to make in order for …

Q45. BER in sales dollars can be calculated by dividing your company’s fixed expenses by the company’s contribution margin ratio



Q46. Describe the social benefits your company will provide, in addition to the revenue you plan to make.

Q47. List the 3 most difficult aspects/problems in running your business

Q48. What benefits will you get from this programme?

Q49. Select an area where you need more training/development


This section asks about how you got to know about the programme, your ability to dedicate time to completing it, any past experience on similar programmes, as well as two references who will be contacted to vouch for you.

How To Apply For Programme Online:

Interested persons who want to apply for the Tony Elumelu Foundation Entrepreneurship Programme for 2017 should click here to get started –

Application Deadline for 2017

All applications for the 2017 Tony Elumelu Foundation Entrepreneurship Programme must be submitted before the portal closing date. Application portal closes on 28th February, 2017.

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We wish you the very best with your application!!!

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